The horizontal axis representing market share is the portion of an area where you conduct commercial deals that you control.
The vertical axis representing growth is the amount of potential a product has to bring in money. You can write a BCG matrix as a table that is divided into four parts, each of which represents a particular product or business, with a vertical axis that represents growth and a horizontal axis that represents market share.
It is a framework for portfolio management that allows you to prioritize different products. The BCG matrix, also known as a growth/share matrix, is a business tool that you can use to help you create strategic, long-term plans regarding investment in competitiveness and market attractiveness. Related: Guide to Project Portfolio Management What is the BCG matrix? In this article, we discuss what a BCG matrix is, ways you can use it, tips to help you create one and two examples of what a BCG matrix looks like. Knowing what a BCG matrix is and how to use one can help you make sound financial decisions. One way to predict outcomes is through analyzing product strategy and marketing channels.Ī popular method is the Boston Consulting Group, or BCG, matrix. Predicting the outcome of a financial portfolio accurately is an important skill for financial analysts, business owners and other people who work in the financial sector.
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